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A B2B Perspective on The Microsoft – Yahoo! Search Alliance
As a B2B advertiser, the Yahoo!-Microsoft transition should be on your horizon as something fairly disruptive and as a good opportunity to direct some attention to your web properties. The upcoming...
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Why B2B SEO Copywriting Is Like a Nutrition Label
The nutrition label lists the ingredients based on volume per package. Items appearing first on the ingredients list are most abundant in each serving. So if you’re looking for cereal that’s low in...
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What Does Real-time Search Mean for B2B Marcom?
“I don’t know how anyone can do competitive SEO without growing their social network experience.” This was a quote from Lee Odden(@leeodden), CEO of TopRankMarketing, at a PRWeb webinar. It got me...
View ArticleThe Year In Ideas
With 2009 on the way out, what marketing ideas will you carry with you to 2010? Here are some of ours… Stop interrupting and start getting found. Content marketing (and inbound marketing) work. The...
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SEO Copywriting Tips for B2B Copywriters
At a very high level, SEO is comprised of linking, on page/meta data content and other website mechanics (e.g. redirects, trusted URL, etc.). This post speaks to the page content element that B2B...
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The Top 3 Priorities for 2010 Marketing Budgets
By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery, marketers need to keep two...
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